About
Unique Applause
Unique Applause is a Toronto-based artist management, label services and music production company founded by singer Tanika Charles and artist manager Michael Warren in 2019. Beginning as the operating base and domestic label for Tanika’s work, in 2023 it expanded to provide management and consulting services to other artists.
Michael Warren
Michael Warren is an artist manager based in Toronto, Canada. Since 2015 he has worked alongside Soul/R&B singer Tanika Charles helping deliver the albums Soul Run, The Gumption, Papillon de Nuit: The Night Butterfly and Reasons To Stay (garnering multiple Juno nominations and Polaris Music Prize listings). For Tanika he has planned and managed multiple domestic and international tours, bringing her live show to over 150 cities and towns across 12 countries.
In 2019 Tanika and Michael founded Unique Applause Inc. initially as the operating base for all of Tanika’s work, but then expanding to provide management and consulting services for other Toronto-based artists. In 2023 Michael added 8x Juno-nominated Reggae singer Ammoye and Retro-Pop/Disco artist Maya Killtron to his management roster. In 2023 Michael was nominated for Manager of the Year at the Canadian Live Music Awards.
Michael was mentored by London/Kenya-based manager Tania Campbell Golding of Gatwitch Records, home to South Sudanese musician Emmanuel Jal. From 2016-2017 Michael was employed as Gatwitch Records label manager before pivoting to full-time artist management.
Michael is a member of MusicOntario, the Canadian Independent Music Association (CIMA), Folk Canada, and Music Managers Forum Canada where he has sat on multiple committees. Michael is also a former contributing writer for Exclaim! Magazine.